By Ian Bred, Norfolk Correspondent

The hygienic properties of soap are being introduced to Norfolk for the first time, it has been revealed.

An enterprising Suffolk company has found a stockist in Norwich willing to try out the new-fangled cleaning product.

The people of Norfolk, which is cut off from the rest of the UK, are still bathing in communal water pools in Norwich and other town centres.

Rural yokels are content to bathe in a puddle once a year, whether they need a wash or not.

Norfolk smell

But the smell wafting over the border into neighbouring Suffolk becomes unbearable when the wind comes from the North and especially when it’s hot.

Now soap manufacturer LatherBeInSuffolk Ltd has won an initial order of three bars of soap for the Norwich department store, Jarrold.

Soap queen Lorraine Fisher, 34, said: “We’ve been using soap in Suffolk for hundreds of years. But it’s never caught on in Norfolk.

“LatherBeInSuffolk had already expanded into Essex and London, but Norfolk always turned its nose up at soap.

“Now we have a foot in the door, we’ll see if the locals in Norwich like using it.”

Norwich retail expert Bubba Spuckler said: “It’ll never catch on.”

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