Business owners are continually trying to find new and interesting ways to make good impressions on customers. Sometimes, the attempt to generate traffic results in companies going viral, as they end up creating unique campaigns that really stand out. If you want to find out more, you’ll find some of the best promotions in the UK below

The Importance of Creative Marketing Campaigns

In a crowded marketplace, creativity helps brands to stand out. Good campaigns capture attention and also make a lasting impression, which is key for long-term success. For a campaign to be successful, it has to be unique and offer a strong benefit to the user.

Marketing campaigns within the iGaming sector are a prime example here. With thousands of websites for customers to choose from, casinos have to do their bit to create solid promotions that stand out from the crowd. That’s why online casino promotions often cover different games, with bonuses that range from a £100 Bonus + 100 Free Spins to random cash drops, daily tournaments and rewards for those who are at the top of the leaderboard.  Promotions like this often change according to user demand, with every casino offering something slightly different, depending on their core choice of games. 

In different sectors, such as retail, promotions like this aren’t often enough as campaigns need to draw foot traffic, as well as online sales. This is especially the case during the peak holiday season. That’s why some UK businesses decide to go the extra mile by creating campaigns that really resonate with their user base.

Notable Marketing Campaigns in the UK

The UK has seen some very notable marketing campaigns — such as the John Lewis Christmas advert. Their ads have been so highly regarded over the years that they have become an integral part of the holiday season. Every year, the company releases a heart-warming advert, often paired with a song cover.  You also have the Happy Inside campaign from IKEA. They wanted to promote their home furnishings but with a unique spin. They created some quirky videos, with some of them featuring cats as they run through the store. This helped to show that IKEA isn’t just a brand, but a company that understands the joy that comes with home. 

Nike’s Nothing Beats a Londoner campaign also did very well, and helped the company to gain the edge in a crowded market. In 2018, the campaign focused on the diverse culture of London, featuring dancers, athletes and everyday people in an attempt to make a point that nothing beats their drive and spirit. It resonated well with people within the city and across the UK, showing that sometimes it’s simple messages that work the best. 

Nike's new "Nothing Beats A Londoner" advert celebrates of everything that makes London great https://t.co/h4WaTzMsue … pic.twitter.com/pZfJKJcGKO

— ITV London (@itvlondon) February 9, 2018

You also have the iconic Tango advertisement. In the 2000s, the brand launched a memorable advertisement that featured pranks. These became somewhat synonymous with the trademark of the brand, as people associated them with fun and mischief. 

With so many creative marketing campaigns out there, there’s never been more inspiration for businesses that want to stand out while solidifying their market presence.