CODDENHAM, SUFFOLK – Coddenham joiner Peter Gantry, 52, found himself caught in the legal crosshairs of global corporate giant Amazon – an achievement few small business owners can boast.

By Our Norfolk Reporter: Ian Bred

Gantry, who has been crafting bespoke woodwork since 1986. He decided earlier this year that his humble enterprise. Formerly known as “Gantry Joinery,” could benefit from a little rebranding magic.

In a stroke of what can only be described as either marketing genius or sheer audacity. Gantry renamed his business “Amason,” complete with a logo that bore an uncanny resemblance to a certain world-famous online retailer.

Lawyers wooden allow it

Alas, what Gantry hadn’t anticipated was that the actual Amazon. The one with unlimited funds and a whole department of legal experts – would take issue with his use of their brand. The online behemoth, never one to overlook even the most modest infringement.

Swiftly dispatched a sternly worded letter from its legal department. The message was clear: Gantry must cease and desist from using their intellectual property, or face the full wrath of Amazon’s corporate machine.

Now facing the unenviable task of rebranding again, Gantry is left to ponder the fine line between flattery and felony. Despite his legal woes, the plucky joiner hasn’t lost his sense of humour. Among the potential new names for his business are “Next Joinery,” “Pretty Little Joiners,” and the tongue-in-cheek “Temu Joinery Ltd.”—each, of course, a playful nod to other well-known brands.

Amazon business idea

Whether these new ideas will survive the scrutiny of the world’s trademark watchdogs remains to be seen. But one thing is certain: Peter Gantry’s joinery business is getting more attention than ever – and as many an entrepreneur would attest – there is no such thing as bad press.

Meanwhile: Passenger checks in at airport on Facebook, forgets to check in for flight