ASDA, WHITEHOUSE INDUSTRIAL ESTATE, IPSWCH – In a development that critics are calling “The Great Tub Shrinkflation Scandal.”, Quality Street has announced yet another reduction in the size of its iconic tubs ahead of the festive season.
By Our Consumer Correspondent: Colin Allcabs
Nestlé, the company behind the iconic confectionery brand, defended the decision, claiming that the reduced portion size is part of their ongoing efforts to combat climate change and promote “mindful consumption.”
According to eagle-eyed shoppers who have taken to social media with weighing scales and fury, the once-generous tubs now hold a scanty 620 grams of sweets—down from 650 grams last year and a whopping 1.2 kilograms in the early 2000s. “I remember when a Quality Street tub was so heavy you needed two hands to carry it,” lamented one nostalgic Twitter user, who claimed to have been eating the chocolates since before the tins even had plastic lids.
Dwindle Bells
Nestlé, however, insists that the quality of the chocolates remains unchanged. “We are committed to delivering the same great taste our customers love while adapting to modern packaging standards,” said a company spokesperson. They added that rising costs in cocoa, packaging, and transportation had made the cuts “unavoidable.”
Outraged fans aren’t buying it—literally. The hashtag #RipOffStreet began trending on social media, with memes comparing today’s meagre offerings to the glory days of overflowing tubs that seemed bottomless during Christmas binges.
Meanwhile, Nestlé has suggested that customers “cherish the festive spirit, not just the quantity of chocolates.” But for many, this rings hollow as they eye the disappointing space-to-sweet ratio in their dwindling tubs.
As the festive season approaches, the scandal has sparked whispers of a Quality Street boycott. But let’s face it—when the tub is passed around on Christmas Day, no one will refuse the Purple One.
